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Valentine Candy

VX & Candy Crush: 2.7M Plays, 11K Likes

"Candy Crush"

About our client

 

Candy Crush is a popular mobile game that was first released in 2012 by King. The game is a puzzle game where players match three or more candies of the same color to clear them from the board and earn points.

Project Introduction

 

Candy Crush is celebrating its 10th anniversary this year, and it took over the New York City skyline with a drone show on November 3rd. Various VX talents attended this event, and some of them also created content before and after the event to help boost its influence and reach a wider audience. Overall, the involvement of VX talents helped to reinforce the game's popularity, highlighting its ability to capture the attention of millions of players around the world for a decade.

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Creator Content

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  • This video should let talent's followers and friends know about the CC drones event and share details encouraging people to attend.

  • This could involve planning talent's outfit / makeup look, or maybe even playing some Candy Crush

  • Throughout the event talent will share a story set, keeping followers up to date with all the latest action from the anniversary party.

Candy Crush Drones Event

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Statistics

2.2M
VIEWERS
11K
LIKES
$0.006
CPV
2.7M
PLAYS

TikTok

Instagram Story

12K
0.18
$0.32
VIEWS
ENGAGEMENT VALUE
CPV
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Conclusion

VX Media played a significant role in celebrating ten years of candy-filled fun and the millions of players worldwide crushing candies by facilitating the invitation of influencers to attend the event and create content for it. This effort significantly increased the game's exposure on social media and generated excitement around the celebration.

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Our client is based in the UK, so Candy Crush had difficulties connecting to a group of suitable and local influencers based in New York City. As a specialist agency, VX Media joined this campaign as the bridge to solve the client's problem. Our client was satisfied with the quality and efficiency of VX Media's work, thus building a relationship for potential collaboration opportunities in the future.

 

The valuable content created by 2 VX talents before the event helped publicize the upcoming celebration, with 2.7 million plays on TikTok. Contents during the event received 12,000 views, capturing memories through photos and videos showcasing the night's experiences. One of the VX talents also produced a TikTok in the following days to recap the party highlights and extend the fun moments.

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