VX & Cash by Cash: 2.3M Reach, 18K Likes
"Cash By Cash app"
About our client
Cash by Cash App, Cash App's clothing line. It’s made up of limited edition drops and collaborations. CBCA custom-designed every piece, down to the drawstrings and buttons. CBCA makes it so anyone can wear it and can wear it anywhere.
Project Introduction​
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Creators showcased the Cash by Cash App Capsule Collection launch with strong creativity, through movement, transitions, and location keeping the collection at the forefront that was still authentic to their socials. VX utilized resources and content creation ability on this project that made a total creation of 28 posts and 14 stories, reaching over 2 million people.
Creator Content
With a specific focus on our previous Cash by Cash App collection and #paidinbitcoin our creators brought to life the collection through their creative lens through video and images. The partnership with Bitcoin was expressed in the copy.
Cash by Cash App Bitcoin Campaign
Statistics
2.3M
REACH
24K
ENGAGEMENT
295K
18K
REEL VIEWS
LIKES
$0.08
CPV
Conclusion
The Cash by Cash App project was an outstanding campaign that demonstrated the remarkable achievements of the VX Media influencer marketing department. The creative and innovative strategies developed by the team led to significant growth and engagement across all platforms. The project was executed with precision, and the results are a testament to the hard work and dedication of everyone involved.
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The impact of the project was immediately noticeable, as the number of followers and engagement rates on social media platforms increased dramatically. The team's expert understanding of the target audience and the latest trends in social media marketing enabled them to create content that resonated with users and drove meaningful engagement.
During the holiday season, micro creators costs increase a higher percentage than do mid-tier or higher creators, who then provide significantly lower CPV than micros in this period. Overall, the project was an outstanding success reaching over 2.3 million users on Instagram and TikTok, and we are confident that it will continue to deliver results in the future.
