VX & G-Star: 272K Reach, 22K Likes

About our client

G-Star is a denim brand that was founded in 1989 and has since become synonymous with innovation, sustainability, and creativity. The brand's philosophy is centered around the idea of "hardcore denim," whichh drives G-Star to constantly push the boundaries of denim design and craftsmanship. G-Star believes that there are no limits to what denim can do, and as such, they are always looking for new ways to bring pioneering styles to the market. With a focus on quality, G-Star creates products that are built to last, and their designs have become a favorite among fashion-forward individuals and celebrities alike, including Pharrell Williams, Lily Cole, and Jaden Smith.

Project Introduction

This summer, G-Star RAW are teaming up with music duo Sofi Tukker to carry out a denim collection bursting with color and energy. To bring these colored denim styles to life, G-Star RAW is launching a monochrome pop color campaign that is all about embracing city life and capturing the bright, upbeat spirit of summer. In this project, four VX talents effectively deliver the message of G-Star RAW X Sofi Tukker campaign with their stylish visual creatives, and meet with a positive reception from followers.

Content Brief

Video content

One 15-30 sec video for IG reels
Color transitions or other creative twists to show 1 or multiple looks
Use the song “Summer in New York” by Sofi Tukker

Pictures

Pick favorite color(s)
Find the same color background in the city for at least 1 color
Deliver a total of 6 images of this monochrome outfit and background

Post

1 reel and 2 pictures in story with swipe-up link and

Key message

G-Star RAW Pop-colored denim

Instagram Content

Statistics

272K

REACH

8.9K

SAVES

4.8K

22K

LIKES

$0.07

CPV

Conclusion

Through this collaboration, VX Media team helps G-Star solidify its reputation as an innovative and creative denim company. Engaged talents are carefully selected by analyzing the intersection between the brand’s target audience and the demographic of the talents’ follower base. As a result, it comes to a win-win situation that not only G-Star delivers its brand image to the right audience but also allows VX talents to gain more social exposure in the industry.

Specifically, VX talents enrich the variety of visual expressions by matching their looks with backgrounds, complex camera movements, and creative editing skills. With the uplifting music from Sofi Tukker, they pass their energetic life attitude onto the audience, and therefore successfully deliver G-Star’s brand philosophy.

The project undoubtedly generated impressive statistics, including a reach of 272,528, 22,324 likes, 541 comments, 4,801 shares, and 8,932 saves, showcasing the success of the collaboration between VX Media and G-Star. Such achievement of the project is a clear indication of the meticulous execution and the commitment of all the individuals who were part of it.