VX & Nik Anorak: 36.2K Reach, 3.9K Likes
"Artist Anorak"
About our client
VX Media has established a strong loyal partnership with our client - Nik Studio.
Nik is an artist and designer who creates products and performances to engage viewers in reimagining their everyday objects into wearable pieces. As a growing designer, Nik's collection has been featured in Hypebeast, Design Milk, Food & Wine, and others, each receiving positive feedback on all platforms.
Project Introduction
The Artist Anorak jacket project is the first part of VX Media x Nik Studio 2023 long-term campaigns. It is also the second project-based campaign that VX Media has conducted with Nik Studio. In this project, the VX consulting team created a comprehensive influencer marketing strategy specifically promoting the Artist Anorak's new release.
Product campaign video
Creator Content
Artist Anorak jacket Campaign
A reimagining of a WW2 military anorak/smock. The Anorak comes blank but is designed to be dyed, embroidered or waxed. Limited edition of 100 units.
Campaign theme: Street Aesthetic
Posting date: Anytime after 2/15 2023 10:00 AM
Statistics
36.2K
REACH
4.3K
ENGAGEMENT
13.1K
3.9K
REEL VIEWS
LIKES
$0.07
CPV
Conclusion
The Artist Anorak project is a successful influencer marketing campaign that significantly increased brand awareness, engagement, and ultimately sales. The highlight of this campaign is the VX team's outstanding execution regardless of the limited campaign budget. By partnering with the right influencers who align with the brand's values and target audience, the campaign reaches a wider audience and builds trust with consumers.
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The VX team helped the brand to develop a clear strategy, set measurable goals, and carefully select influencers who can authentically promote their products or services. By providing influencers with creative freedom and allowing them to share their personal experiences and opinions, the campaign appeared more genuine and less like an advertisement.
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Throughout the campaign, the VX brand consulting team assisted the creators to maintain transparency with their audience and consistently deliver high-quality content. In this way, influencers can strengthen their relationships with their followers and further enhance the success of the campaign.
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In conclusion, even though this is a smaller- scaled project compared to many other ongoing campaigns within VX Media, our team executed the whole process with a systematic approach that is tailored to meet our client's specific requirements. To achieve the best outcome, our team is committed to delivering results that exceed our client's expectations.
