VX & Nik: 927K Reach, 67K Likes
"THE DRIP BAG"
About Nikolas Bentel
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VX Media has established a strong loyal partnership with our client - Nik Studio.
Nik is an artist and designer who creates products and performances to engage viewers in reimagining their everyday objects into wearable pieces. As a growing designer, Nik's collection has been featured in Hypebeast, Design Milk, Food & Wine, and others, each receiving positive feedback on all platforms.
Project Introduction​
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The Nik Studio Drip Bag campaign is a project-based campaign. In this project, the VX brand consulting team put together a detailed influencer marketing plan tailored to Nik’s needs. Throughout the process, VX team strictly sticks to the schedule and fulfills the goal of advertising the new launch of the Drip Bag collection. Results are more satisfactory than had been anticipated, as the drip bag collections were almost immediately sold out after the launch.
Creator Content
Campaign theme: Ice Queen Aesthetic
Posting date: 12/15 at 10 a.m.
Nik Studio and VX Media invite you to style the Pre-Launch, Hand-Made, and Limited-Addition (100 Pieces only) Drip Bag launching on December 15th!
"The Drip Bag"
Statistics
929K
REACH
70K
ENGAGEMENT
40K
67K
REEL VIEWS
LIKES
$0.02
CPV
Conclusion
This Nik Studio x VX Media Dripping Bag campaign went above and beyond expectations. More than 929K reach and 70K engagements were achieved, exceeding the projected reach in total. It was not just the numbers that brought us success, but also the positive feedback we received from the audience. Overall, the campaign was a pleasant experience for all involved.
In the greater scope of things, this campaign shows how advertising through Influencer Marketing can bring a lot of awareness to a brand, lifting its name out there. It’s no secret that social media is a big part of our lives, and advertising is definitely making its way there as well. However, it’s not just the fact that the brand’s name is on social media platforms, but also the influencers behind it who really bring in the positive results. With a mix of innovative strategies and lively content creators, success is always possible.