VX & CBCA Production Campaign
Cash By Cash App Production Campaign
.png)
ABOUT OUR CLIENT
​
Cash by Cash App is a clothing line designed by the Cash App team. This brand is known for its limited edition drops and collaborations. CBCA's brand mission is to create clothes that everyone can wear anytime.
Project Introduction
​
VX Media is responsible for producing both social and commercial productions for Cash by Cash App's campaign. With a team of professionals from VX Production, they produced a total of 12 videos and 20 photos across different looks. This was Cash by Cash App's first production campaign handled by VX Media, and it was a great success, achieving a new milestone.
CONTENT BRIEF
​
-
The style is music-based, clean, and sprinkled with clever VFX and good composition
-
Editing to the texture/musicality of the beat and tend to use a hip-hop/pop/trap soundtrack (depending on the creative)
-
Dynamic and high energy story telling with lots of camera movements, film burns and photo sequences
-
Extremely wide angle/closeup, cloning people, playing with time/speed, morphing objects, hyper-lapses, and match cuts
.png)
INSTAGRAM AND TIKTOK CONTENT
COLLABORATED INFLUENCERS
.png)
.png)
CONCLUSION
Cash App has been a successful mobile payment service since 2013, but its clothing line CBCA is still a young brand that needs to be publicized.
​
To rapidly increase its visibility, Cash by Cash App has invested in influencer marketing to get the brand out there. Following the positive outcome of collaborating with VX Media's talent to showcase the capsule collection, CBCA has made the business decision to work with VX Media again and build a long-term partnership in producing its videos for both commercial and social content. With a diverse group of skilled professionals in VX Media's production team, including producers, art directors, videographers, and photographers, this comprehensive campaign was accomplished in multiple locations with different models in NYC.
​
The CBCA team was satisfied with the content created by VX Media, which is proof that VX Media can handle an extensive campaign like this, producing deliverables that are used for social and commercial purposes, from proposing creative ideas to casting models, shooting, and editing. Our clients can entrust the entire process to us without needing to panic or worry. Trust VX Media because we've got you covered for all your business needs.