VX & Nik: 18 influencers from 14 different countries
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VX Media has established a strong loyal partnership with our client - Nik Studio.
Nik is an artist and designer who creates products and performances to engage viewers in reimagining their everyday objects into wearable pieces. As a growing designer, Nik's collection has been featured in Hypebeast, Design Milk, Food & Wine, and others, each receiving positive feedback on all platforms.
The talented designer Nik introduces an extraordinary bag - the Electric Cord Bag - to the public. It is a limited-edition handbag made from one 24-ft electric cord which still works as a plug. VX Media again utilizes its strong influencer database to broadcast such creative design.
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Nik Studio and VX Media invite influencers to style the Pre-Launch, Hand-Made, and Limited-Addition (100 Pieces only) "Electric Cord Bag" launching on March.8th.2023
Campaign theme: Cyber Punk Aesthetic
Aiming at providing the best-matched content creators, VX's marketing team went through 1000+ influencers in our database and eventually narrowed it down to a specific list of talented influencers for this campaign. VX's marketing team handles the entire screening process from casting influencers, speed dialing for collaboration, and monitoring the creation process closely. As a result, we have 18 influencers from 14 different countries with 735K followers in total, indicating more than 700K potential views.
Each individual creator expressed their distinct interpretation of the cyberpunk aesthetic and turned the bag as a highlight of the all-black outfit. By contrast to the concrete urban background in the posts, the Electric Cord Bag's uniqueness in color and shape makes it an iconic look in the fashion industry.
The bag delivers the ideology that fashion is rooted in the life and everything can be turned into fashion, even just a 24-ft electric cord. Making true talent be seen and heard by the world is always one of VX Media's visions.