VX & Pascal: Remarkable reach of over 66K
ABOUT OUR CLIENT
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PASCAL is born out of adoration for jewelry creation and is the first to feature lab-grown diamonds in multi-colors.
The brand is articulating a revolutionary definition of diamonds, showcasing creations in an inclusive and diversified context for all genders, ages, races, and occasions – we believe without “colors” Diamond is just a dull stone
A Jewelry Playground Of The Creators, By The Creators, For The Creators
PROJECT INTRODUCTION
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PASCAL drops its new collection "Nature: with 12+ shining pieces. The collection’s designs all began with real feelings and expressions. The designer preserves the charm of nature and the shininess of diamond in the pieces and launches a series of pendants and rings. VX talents are invited to wear and highlight the finest craftmanship through their own unique styles.
The Finest Craftsmanship
With The Fashionest Trend
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CONTENT BRIEF
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Deliverables
Instagram Feed Post
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Usage
Social & Digital Content Usage Rights
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#PASCALDESIGNOFFICIAL
#PASCALFAM
INSTAGRAM CONTENT
STATISTICS
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68K+
REACH
42K+
FOLLOWER
REACHED
28K+
LIKES
ENGAGMENT
43K+
$0.11
CPV
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@VALSLOOKS
@SHAYANAREX
@PRINCECARNEIRO_
@KCLMD
@DIUTOAJOKU
@YULIA_HAYEK
@DESERTEDINURBAN
@YANABONONI
CONCLUSION
In conclusion, the successful collaboration between PASCAL and the VX marketing team in the launch of the "Nature" collection stands as a testament to the power of strategic and authentic brand partnerships in bridging the gap between luxury and approachability. By combining the brand's aesthetic with the unique styles of VX talents, the partnership was able to effectively present the allure of diamonds through the lens of contemporary pop-culture, resonating deeply with Gen Z.
Through a series of close-ups, VX talents expertly accentuated the sparkle and allure of the jewelry, establishing it as a pivotal element of the outfit. The remarkable reach of over 66K accounts and engagement of over 43K emphasizes the success of this collaboration, delivering high levels of attention and engagement for the brand.
Of note is the fact that over 61% of engagement came from the established follower base of VX talents, demonstrating the importance of influencer marketing in reaching dedicated audiences. Furthermore, the 26K+ non-follower engagement indicates the brand's untapped potential and boosts the popularity of VX talents, creating a mutually beneficial situation.
This case underscores the potential of strategically leveraging influencer collaborations to reach new audiences, build brand awareness, and elevate brand perception. This approach, along with the core message of strength and resilience symbolized by diamonds, presents an innovative marketing strategy that is as timeless and brilliant as the diamonds Pascal brings to the market.
